When founding the Lucida brand, my goal was to produce handmade designer jewelry at affordable prices.
After completing my university studies in the United States, I returned to Turkey and made a very clear decision to create a business platform where I can be engaged in e-commerce.
There’s a recognised need for sustainability, especially if you’re a large business. We’re at a point where there’s nowhere to hide. You can’t make excuses like ‘It’s not within my control,’ or ‘I didn’t know about it.’ There’s an expectation for all businesses to own up to their responsibilities and they have to go beyond that.
Within the framework of basic art theories, I am a designer who interprets ready-to-wear with my own distinctive style every season and doesn’t fond of fashion very much. In this sector, I experienced my first breaking point in my career by winning the first place in the Koza Young Fashion Designers Competition held in 2012.
I studied my major at the Faculty of Fine Arts, Fashion Design Department at Izmir Dokuz Eylul University. Shortly after my graduation, I established my own company and started making theatrical costumes.
Our collection consists of 100% domestic fabrics. The main factor is that we have mastered the production from yarn to weaving and complete the production with zero defects.