Inspired by the dynamism of modern and urban women of the metropolis, our brand RANDOM was born in September 2008 to reflect new styles in today’s fashion.
Everything starts with getting to know the audience you are addressing. By conducting market research for the target audience, trying to understand the privileges, wishes, and expectations. Knitwear reflects the beauty of women in all seasons.
UTİB participated in Premiere Vision and Texworld fairs in Paris with a magazine stand
Turkey enjoyed the limelight in France, the center of fashion
In 1981, I started to operate as “Butik Faruk’’ on the lower floor of the Opera Onur Bazaar in Kadıköy. In 1987, I had the chance to position my brand as Faruk Saraç. The number of my stores increased to 4. In 1991, I started Haute Couture in Nişantaşı. Now, I was able to come up with my own production and started to offer high stitches to our customers. I always dreamed of having a detached showroom with a small garden.
If you don’t have the power of imaginati- on, successful works do not come out so easily. My imaginati- on pre-sees and cap- tures the moment I dreamed of in advan- ce. My style applies this in real life.
I was born in 1981. I graduated from Notre Dame de Sion French High School and Galatasaray University International Relations. After graduation, I worked in public relations and marketing for 5 years.
16.10 (16 October) on the logo of the brand represents our founding date, and the double dot rep- resents the ‘’i’’ in the relief letters used by the visually impaired; İdil, İrem, and İstan- bul as the first letter.
In the project carried out jointly by Women & Women which is a sustainable fashion brand that meets the colorful world of fashion in the project that aims to erase the faded colors in the lives of orphaned children; and Yeşim Meco Davutoğlu, the fabrics produced by the local people of Tanzania come to life with Women & Women designs.
Famous Musician Gökhan Türkmen became the face of 2020 Winter collection, where lilac and orange meet with purple and that it titled as ”DON’T BUY HER, BUY ME (Onu Alma Beni Al) ” by Emre Erdemoğlu, a famous designer.