INTERVIEW

Most of the big companies were already in the digital world, but even smaller companies saw the need for it. They found themselves in the online marketplace. In this context,

The demands of our guests are very important for us. In this sense, we see that there is a serious differentiation in the choice of jewelry. In fact, products that can be used in more daily life, complete every hour of the day and can be installed multiple are requested…

Building a brand is a delicate matter. We have to take every step consciously. We are proud of our many successful designers in Turkey and we follow really happily to have each but they have to invest more in digital.

We already have very talented great designers from Turkey, but also our fashion week is an alternative option that makes our hearts beat. I am so excited in every step of being a part my country’s official fashion week.

Of course big fashion weeks is a must but isn’t it exciting to see new faces and new details. That’s why I think even this became a cliche but we are a good bridge between east and west.

The biggest change has to happen in the fast fashion industry. For a more sustainable world, I think it is essential to adopt a fashion approach that uses resources more carefully and respects the nature.

Sustainable values, outdoor, athleisure effects, comfortable elegance, as well as theatrical, sparkling images, which we call bling bling, were the basic collection of 20-21.

You have to constantly smell the air, with clothes, the catwalks, the décor change, the music changes, the light systems change, even the walking attitudes of the models change.

This period actually showed how much the fashion industry needs to change but no one has put a special price into it, and in the end it has created a great opportunity for everyone, namely designer, manufacturer, consumer, buyers, to take a step towards changing the existing system by joining at once.