KOTON
We Have A Design Center
Called Design Lab, In Which We Support Our Young and Creative Friends In The Team.
Nevertheless, we adapt fashion trends ranging to the climate of the country we are in, the cultures and consumer expectations. In this context, we provide our customers with a privileged shopping experience, presenting the current fashion with a fast production organization.
Could you please tell us about the journey of Koton Brand and Koton’s company politics?
Purchasing Director
Koton’s adventure began in 1988 at Kuzguncuk by selling the excess of export products at a small store. Following the second store opened in 1991, with a focus on design and production in 1995, the first overseas store opened in Munich in 1996. Today, as Koton, we meet fashion lovers in 520 stores and more than 1000 sales points in 28 different countries all over the world.
Since its inception, Koton has taken steps to offer its customers high product range and genuine fashion trends. In this context, the core values of our strategy are to present our customers with creative, innovative, trend-conscious and fashionable collections at affordable prices with original designs. Nevertheless, we adapt fashion trends ranging to the climate of the country we are in, the cultures and consumer expectations. In this context, we provide our customers with a privileged shopping experience, presenting the current fashion with a fast production organization.
What kind of works do you actualize to maintain your institutional success?
As Koton, we passionately put into practice our customer and technology-focused perspective with our creative and innovative collections we have designed by anticipating the seasonal trends. In these collections, we are signing very special collaborations with the doyens of the fashion world, powerful designers, international brands, and we offer designs that appeal to every preference and style. Up until today, we have grabbed a slice of history by collaborating with names such as Elif Mısırlı, Bora Aksu, Hakan Yıldırım, Arzu Sabancı, Dilek Hanif, Can Bonomo, Fahriye Evcen, Tuba Unsal, Ebru Şallı and Zeynep Tosun. In all our works we put into practise, we are committed to protecting our pioneering position.
What do you say about the product range that Koton has and How does it reflect the fashion trends?
We have collections covering many categories such as women, men, children, baby, accessories, beauty, denim, underwear under the roof of Koton. While offering 80 new product options every day to our customers, we offer more than 50 collections and approximately 30 thousand different models each year.
However, we have a very strong team that prepares our designs within the context of Koton. We have a design center, called Design Lab, in which we support our young and creative freinds in the team. With the Design Lab, we have created the first design center in Turkey receiving the first R & D promotion in the design field. In the management of a professional name like Isham Sardouk, a world-renowned in the world, there are many analysts and researchers working on fabric and apparel, and employees working in different areas of design. While the information flow is continuously provided to brand and design groups, through Design-Lab, our Business and Customer Insights department refreshes our team’s knowledge on competition, customer trends and commercial trends in the world, both at macro and micro level. This is a working system where these people are fed both by a pioneer in the sector like Design-Lab and by analytical methods supported by the customer insights.
Could you give us information about your new creations and your campaigns?
As Koton, we made a quick introduction to our Spring – Summer season through our new partnerships. First of these collaborations have been Zeynep Tosun for the Koton Collection. We maintained our concept of “Dancing Dresses” which we launched last season, in the new season too. Within the scope of our business association with Zeynep Tosun, we have brought together 25 pieces of wedding, graduation and summer options for all special occasions.
We also signed for the third ”Arzu Sabancı for Koton” collection this season. Designed with the motto “both on holiday and in the city; summer style” consists of a total of 68 pieces including 20 beachwear.
However, We announced our collection that combines the power of colors with the claim of patterns, through the slogan “This Summer Colorful Fashion” with our “Colorful” advertising campaign, in which our brand ambassador was Fahriye Evcen.
Apart from this, we pursue our campaigns in the scope of Special Days like Anniversaries, Mother’s day, Father’s day, Festivals.
How do you supply fabric? And what would you like to say about Turkish fabrics?
Most of the fabrics used in our collections are mostly imported from Turkey. We have production facilities in different cities of Turkey like Istanbul, Izmir, Batman, Van. Apart from Turkey, among the countries in which we use their fabrics are Egypt, Bangladesh, Pakistan, and China.
Turkish textile has a significant position in the global market. Turkish Textile, in addition to knowledge, production capacity and quality, races to the top for world leadership, mainly in knitted fabrics, in cotton and viscose group, called natural fiber..
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