The demands of our guests are very important for us. In this sense, we see that there is a serious differentiation in the choice of jewelry. In fact, products that can be used in more daily life, complete every hour of the day and can be installed multiple are requested…
You always go on the road in pursuit of innovations with your jewelry brand. In this direction, you recently opened a new store in one of Istanbul’s most important shopping malls How has the process developed?
I’m in the most exciting detail in my life right now… So much so that when I tell it, when I convey the process we have been going through since the first day we founded the brand, my voice is trembling and my eyes are shining…. Yes, we opened our IstinyePark store… This is a result that I have been aiming for with my team for many years and we are paying a price in that direction… I am proud and thankful… because it is a goal that takes place by thinking about all its infrastructures with sure steps, spreading it over time, digesting it, paying all sorts of costs… This is an adventure that started in our workshop in Nuruosmaniye, which is not even 40 square meters… We started to offer and sell the jewelry we made to our guests here first and soon we couldn’t fit in here… Our increasing teammate, growing customer portfolio, narrow display cases, increased product range carried us to a boutique store of 150 square meters in Nuruosmaniye, which is also our umbilical cord… The first step we took in terms of merchandising was 2014… We’ve come a long way here, so to speak, we’re cooked… And one day we opened our ZorluCenter jewelry house taking into account the demands of comfort in transportation with our growing number of guests… We implemented our strategy planned in the appointment system in 2017… We have achieved very efficient pleasant results here, we have become stronger, we have grown… In the same proportion, our excitement, our perk, our productivity were increasing, I can say this with sincerity… We restructured our corporate identity with every detail and now our course was clear… As a proven brand, we prepared our presentation file and started our IstinyePark negotiations… To the point where we have reached today, first with my team, then with our customers whose trust is very valuable to us and our supporting environment that loves us, we say “good morning” every morning with increasing energy and smiles…
Designing jewelry is a very difficult job, how did you first step into this space?
I have a business life experience that starts at an early age… I was the supplier of products and accessories of the brands that made a name for itself in the textile field… For many years I started to use my fine pleasures and experiences in this sector in the field of jewelry… While implementing my own designs, I created a design team that was successful in its field, in love with its business and constantly improving itself… In 2012, we founded Lion Diamond in full team spirit. We have been working with our excitement on the first day for 8 years… When creating our collections, we produce jewelry with a story and soul that tells itself…
How was 2020 and the pandemic process? How was the period for yourself and your industry?
This was a process that came into our lives in the middle of March and we never experienced it… We closed our workshop and our Zorlu store where we were at that time for a while… However, we never stopped idle during this time period, we created a work plan and implemented it with the order… As a team, we immediately adapted to online work… Then with the new normalization, we offered the collections we prepared with all the hygiene details to the service at homes… I can say that we invested in the coming beautiful and healthy days…
In the meantime, we started the work of our IstinyePark store… We have come to these days after the ongoing store preparations and the collections prepared… I wish there was no such an epidemic, but we are probably closing this process with more efficiency than anyone else…
Could you tell us about your 2021 designs and collections?
The demands of our guests are very important for us… In this sense, we see that there is a serious differentiation in the choice of jewelry… In fact, products that can be used in more daily life, complete every hour of the day and can be installed multiple are requested…
Complementary alternatives are the reason for choice… For example, in the new year, our green (yellow) settings instead of white and rose settings are at the forefront of the designs as mineral colors… the art of enamel has come to light again and we use every color… We will often see the color texture of sapphira emeralds and rubies on jewelry in designs this year… And the different colors of diamonds…
We come together with the roding techniques used especially in dark colors with champagne tones, provided fancy is in the first place…
2020 has been a tough year… What are your plans for next year regarding your brand?
I do not like to think and speak negatively… everyone around me knows very well about this feature… yes we are closing the year 2020, when we lost our lives, suffered disasters, we know and experienced what we do not know… but doesn’t the same 2020 offer me a closing where I have reached my goals? I look at it from here and I feed on it… I believe that we will make a great new year start with my team… 2021 will be the year of both LION DIAMOND and LIONESS JEWELLERY brands, we look ahead with this energy… We will have a new brand and initiatives that we will add to our structure… We will continue to share as the time comes, as we realize…
I wish everyone a wonderful year with HEALTHY and our LOVED ones, whose value we understand much better …