For me, completing my doctoral studies in art (Proficiency in Art) with a fashion show and a thesis presentation both delivered as a
powerful performance marked the beginning of my brand journey…
While reflecting on the evolution and transformation of fashion, what was the greatest turning point in your career
For me, completing my doctoral studies in art (Proficiency in Art) with a fashion show and a thesis presentation both delivered as a powerful performance marked the beginning of my brand journey.
What does the theme “Path to Change” mean to you? How do you adapt to changes in the fashion industry?
One might ask whether the definition of “Path to Change” represents a deeply personal journey or a broader social transformation. To me, it embodies both. Questioning the current state, taking steps toward a better future, using eco-friendly materials, and creating collections that carry strong social messages these are all at the heart of this concept.
Moreover, “Path to Change” also embraces individual stories. For example, in the context of my project “Inspiring Women”, the theme provides a powerful framework to tell the stories of women who, despite challenges, have created change, forged their own paths, and inspired others along the way. The way these women transform step by step their courage and determination is truly inspiring.
What are the most significant changes you have observed in the fashion world in recent years? How have you contributed to these changes?
Fashion has become noticeably more inclusive and diverse. Models of different body types, and culturally diverse backgrounds are now more widely represented. There is a growing sensitivity toward gender and body diversity, which has become essential in shaping industry standards.
Technological innovations such as digital fashion designs, virtual runways, and augmented reality experiences have also found their place in the industry. In particular, digital garments and NFT-based fashion pieces have given designers the opportunity to express their creativity without boundaries. In this direction, we created our 2025/26 AW collection with our digital team.
Designs rooted in craftsmanship and cultural heritage have gained increasing value in recent years. Hand embroidery and traditional decorative techniques are being integrated with modern design to create unique collections. Local production and artisanal crafts have come to the forefront. We also contributed to this movement with a recent collection inspired by nature, incorporating ancestral tree motifs and nature-based details.
The fashion industry has also taken important steps toward reducing its environmental impact. Reusable and recyclable materials, along with waste-reduction techniques, have become more common. Especially major brands have initiated efforts to reduce their carbon footprints and water usage. As part of this collective movement, we incorporate sustainable fabrics and handcraft-based production processes in our collections inspired by nature. Recycling principles form the foundation of our ateliers.
Do you believe that change is not limited to design but also crucial in production processes? What is your perspective on this?
Absolutely. Change is not limited to design; production processes are at the very heart of this transformation. In recent years, the fashion world has placed increasing importance on transitioning to sustainable and ethical production methods. Unlike fast fashion, producing limited quantities of high-quality pieces helps prevent resource waste. Timeless designs and long-lasting garments represent a more harmonious approach to the nature of fashion.
In our collections, we embrace this philosophy by aiming to offer consumers a more conscious shopping experience. In summary, to create real change in the fashion world, it is essential to go beyond design and transform the way we produce.
Sustainability has become a major trend in the fashion world in recent years. How does Özlem Süer approach this concept in her collections?
Our focus is on principled production creating sustainable collections through the spirit of recycling, using “upcycling” and “zero-waste” techniques to repurpose fabric waste. By collaborating with women’s cooperatives and local producers, we aim not only to support economic development but also to elevate handcrafted, artisan-based designs.
What steps do you think should be taken to make the
fashion industry more sustainable?
Achieving a more sustainable fashion industry requires broad and holistic actions. Everyone has a role to play in this process from designers and brands to suppliers and consumers. We believe that sustainable collections, such as our nature-inspired Spring/Summer 2025 ready-to-wear collection, can make a significant contribution to this transformation.
Collaborating with local artisans, using sustainable materials, and implementing waste-reduction strategies during the design process are key steps that will help the fashion industry move toward a greener future.
How do you bring an innovative perspective to your creative processes? In particular, how do you prioritize environmental and social responsibility in your designs?
In fashion design, embracing an approach that carries not only aesthetics but also meaning and responsibility is essential. By placing environmental and social responsibility at the forefront, it becomes possible to create designs focused on sustainability and awareness.
Every collection presents an opportunity to tell a story and lead a change. This mindset supports not only individual success but also the progress of the fashion industry toward a more sustainable and ethical future.
How do you see the future of the fashion world? How do you evaluate the impact of
digitalization and technology on fashion?
The future of the fashion world is undergoing an exciting transformation driven by the rapid advancement of digitalization and technology. This transformation is evident in every stage from design processes to production, retail, and consumer experience.
Technology will continue to revolutionize fashion, especially in terms of sustainability, personalization, and accessibility.
What changes or innovations can we expect in your upcoming collections? How will you reflect the “Path to Change” theme in them?
We are in a constant state of evolution. Fashion is a living, breathing, and ever-innovative organism. The “Path to Change” theme represents a journey of transformation and progress, and as such, it should be approached in a multi-layered and profound way within fashion design.
In our upcoming collections, we aim to reflect this theme through designs that are in harmony with nature and carry emotional and social messages.
What was the biggest turning point in your career, and could you share a moment from that journey that inspired you?
Every moment within this vibrant 35-year journey has been filled with richness and inspiration. From the very beginning, having a presence on international platforms offered immense value.
With nearly 50 solo fashion shows, I’ve had incredible experiences both in Türkiye and across the globe. From London to Paris, New York to Tokyo, Milan to Düsseldorf I had the opportunity to meet and collaborate with many remarkable individuals. Every second of this journey has been deeply inspiring and transformative.
What are your thoughts on the role of women in the fashion world? How can women’s contributions to fashion and business be further enhanced?
Women have always been at the forefront of the fashion world with their creative vision and leadership. However, to further unlock this potential, it is essential to provide equal opportunities, financial support, mentorship programs, and inclusive work environments.
Fashion is not only an aesthetic field but also a powerful tool for social change. Empowering women contributes to building a more innovative, equitable, and sustainable future for the fashion industry.
What steps can be taken to increase the international recognition of the Turkish fashion industry?
Strategic and creative steps are essential for the advancement of the Turkish fashion industry. Türkiye’s rich cultural heritage, strong traditions in craftsmanship, and innovative design approach hold great potential for establishing a solid presence in the global market.
To gain greater recognition on international platforms, it is important to adopt strategies that merge traditional artisanship with contemporary design, while focusing on sustainability and digital innovation.
What strategies do you think should be prioritized for Turkish designers to achieve global success?
To achieve global success, Turkish designers need to embrace an innovative and sustainable vision. Creating original collections rooted in storytelling, establishing a strong presence in the digital world, forming strategic collaborations, and actively participating in international fashion platforms will be key pillars of this journey.
As a leader shaping the future of fashion, what advice would you give to young designers or fashion professionals?
One of the most important pieces of advice for young designers and fashion professionals who aspire to shape the future of fashion is to stay true to their authenticity and find their unique voice. Fashion is not just about designing garments it’s the art of expressing a vision, an emotion, and a message.
Designs that are rooted in your personal story, your geography, and your cultural background will set you apart and make your work truly original. Don’t be afraid to tell your story. Today, fashion is deeply connected not only to aesthetics but also to social and environmental issues. When your collections carry a strong message and meaning, your brand will attract more attention.
Fashion is a multidisciplinary field. Enrich your design language by drawing inspiration from areas such as photography, art history, and textile technologies. Tools like 3D design software, augmented reality (AR), and artificial intelligence offer limitless possibilities embrace them and grow in these areas.
Working with established names in the industry and learning from their experience can offer valuable new perspectives. Internships and mentorship programs are highly beneficial in this regard.
Remember: success takes time. In fashion, success doesn’t happen overnight. Every collection and every experience brings you one step closer.
In conclusion, the greatest advice I can give to young fashion professionals is this: preserve your unique identity, and let your designs speak for what you want to say to the world. Every piece you create is a perspective you offer. Be bold, don’t fear innovation, and keep carving out your own path.
And if you’re ever looking for more advice or resources on this journey, I’m always here to continue the conversation.