In the center of & 333, there is music that makes us chill at every moment. We think that happiness is not a spontaneous thing, but a conscious choice. Listening to quality music is one of the most beautiful ways of supporting this conscious choice. The biggest inspiration of fun and energetic & 333 bags, is Billy Idol ‘Dancing With Myself’.

& 333 is an interesting name for a brand. Would you like to shed some light on your emergence story and how you actually set off?

My interest in three-dimensional art began at a very young age. First I studied ceramics. Then I studied Graphic Design and Advertising at the university. The more I experienced different fields, the more I came to know years later how good one’s perspective is for creativity. I would like to set an example of a cool ad.

”Where you start doesn’t have to be where you finish. Nothing is impossible. Your point of destination will be there waiting for you. ‘’ After my design career at Beymen, which concerned advertising and three-dimensional art, I started designing entertaining and zippy bags with my brand & 333.

While I was still working on brand positioning, I thought that our name should make you smile and its energy must be high. & 333 is a name that makes you feel all these creative, positive meanings and is easily understood in every language.

What kind of harmony is there between the style of your target audience and the design line they feel close to in 333? Why do people choose your products?

& 333 women have effortless, age-free, unique styles, colorful and playful worlds full of new discoveries. We make special designs for these special women who have the power to reflect and live their own worlds everywhere and under any circumstances.

We design geometric, minimal, light and stylish looking multi-functional bags. Our models can easily adapt to day and night use with different handle options.

What kind of process do you follow when designing and preparing new collections? What inspires you?

In the center of & 333, there is music that makes us chill at every moment. We think that happiness is not a spontaneous thing, but a conscious choice. Listening to quality music is one of the most beautiful ways of supporting this conscious choice. The biggest inspiration of fun and energetic & 333 bags, is Billy Idol ‘Dancing With Myself’.

Could you tell us about the new models for the coming season?

Our newest models are ell MellieBag ’and‘ ShuShuBag ’. While our bags continue to be ‘Accordion’ with an avant-garde interpretation, we continue to design new geometric retro forms with trendy accessories, materials and powerful color blocks.

Do you provide the raw materials you need for your products like (fabric, leather, etc.) from Turkey? What does &333 do for sustainability and environmentally friendly designs?

In order to be with us for a long time, all of the & 333 bags are produced in Istanbul with elaborate hand workmanship using real quality leather and nickel-free, non-tarnishing accessories.

How does your audience reach you? As far as we know, you have projects internationally too. Would you like to elaborate on your sales and marketing strategy?

The sales channels of & 333 are in different lux department stores in different periods, such as Nişantaşı The Sky, 365ist, Lidyana and you can reach our products from new surprising sales points soonest.

Could you tell us about your domestic and international targets for the coming period with your design-production potential?

Among our goals for the up and coming period, is to see the & 333 pop-up stores on the streets of the fashion world.

You can follow us on Instagram @ and333official.

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