Everything starts with getting to know the audience you are addressing. By conducting market research for the target audience, trying to understand the privileges, wishes, and expectations. Knitwear reflects the beauty of women in all seasons.

Could you tell us briefly about the founding and branding story of Joinus brand?

Since 1975, we are pleased to be among the leading producing companies in Europe with our infrastructure and production power in knitwear production. We wanted to share the experiences that we gained while working for world brands by creating our own brand. For this purpose, we established a design team abroad and formed a large team. The appreciation of our collection in short span of time, which we created without compromising on quality and the use of raw materials that protect the nature, increased our motivation as a team and enabled us to focus on our new collection with higher energy.

When I was dreaming about Join Us, I thought our brand should have certain criteria. First of all, I have aimed to offer a combination of design that will make them feel special and good and accessible luxury to those 21 who prefer our models. Join Us has to be used for a long time with its quality and style while producing fashionable models for our present world. Join Us will continue to make a difference with its innovative, difference-making signature, without compromising its own line.

Products, designs, models, colors… What is the fashion line ofJoinus have a line? Can we please know more about the details of your collections?

We distinctly add emotions to our designs. We take care of relaying the feeling that each product is based on different inspirations. Join Us woman is a free-spirited, colorful woman who reveals her own style. We prepare our creations in a wide range by enriching the knitwear, which is an indispensable part of the combinations as a model. We bring dynamism to the collection with original patterns and then offer options with unrestricted colors and textures of knitwear and a wide palette of colors.

Besides, sweater, cardigan, blouse designs with long skirts dancing, confident trousers, free dresses advocate being comfortable and stylish. We believe that glamorous knitted fabrics with eye-catching elegance will be the choice of those who do not give up fashion and glam while addressing every moment and every feeling day and night.

What is the relationship between Joinus’s brand strategy and the collections you prepare? Could you tell us about the style of the designs, the audience they address and the whole process experienced in this direction?

We undertook a very long run. We do not want to be a flash in the pan and enter the fast-paced consumption fury with instant designs and collections. We gradually and firmly move with great efforts to be in better places in the textile and fashion sector. First of all, we want to get to know each other in Knitwear area and then to make a stride in all product groups.

How does Joinus show its difference? What do you do to make people feel closer to Joinus and prefer you?

Everything starts with getting to know the audience you are addressing. By conducting market research for the target audience, trying to understand the privileges, wishes, and expectations. Knitwear reflects the beauty of women in all seasons. We want to show that knitwear not only wore when people are cold but also can be worn comfortably day and night, not only when people are cold.

With our 2019 summer collection, we have demonstrated that it can be easily used in beaches, daily life, and nightlife. We will continue to prepare our creations in a wide range with our design team by enriching the knitwear, which is an indispensable part of the combinations, as a model.

As one of the leading companies in the use of natural and organic raw materials, what would you like to say about this subject? Could you tell us more about your projects on sustainability?

Every human being should do as much as possible to leave a better world for future generations. As Join Us, we accomplish this mission with the collections we prepare using natural and environmentally friendly fabrics.

Organic weavings, the naturalness of fabrics and the soft texture make people feel comfortable. And don’t forget to add to that the pleasure of dressing in harmony with nature.

Do you have any new innovative projects for the future? Can you enlighten us about your export potential and targets too?

We will continue to attract attention with the most stylish and trendy women’s clothes while continuing to bring our knowledge and experience based on many years with fashion lovers.

We will continue to steer women’s fashion with our company which has the biggest knitwear production facility in Europe and our original designs.

No Comments Yet

Comments are closed