ÖZLEM ŞAHİN : Think Fashion

I was in the fashion marketing business for a long time before launching Think Fashion. I was always following the important markets, global trends and the next steps in the fashion industry. I realised one of the most rapidly growing market – modest fashion market with the 374 Billion market size globally. Meanwhile i was giving consultancy for some modest fashion brands so i decided to serve globally more on this market with an international vision.

TF has a very rich content. What kind of team do you work with and how often do you update?
Yes because the modest fashion market is really big and we understand the market dynamics. When you understand the market you can bring solutions on the problems or see the opportunities right away.

Our team also very international. From Dubai, Australia, Germany, Indonesia, Turkey… we have great people. During the fashion week timing our team goes more than 100 people. It is always good to keep the energy international.

What are your efforts to increase brand awareness, relationships with buyers, and sectoral organizations?
We are organizing big global events with 5 continents / 100 designers & brands / 5000 + visitors. So it brings directly a strong branding to the Think Fashion and as well as the Modest Fashion Week itself. We got higlighted in New York Times, Washington Post, The Guardian, Vogue, BBC… etc We are well connected with the global media, influencers, fashionistas around the world.

Could you briefly tell us about your upcoming communication plan as TF? Are we going to see new and creative platforms for fashion design and for the sector?
For 2018, our 2 big project is Jakarta Modest Fashion Week on July 26-29, and Dubai Modest Fashion Week in December. Making that kind of events are taking 6 months.

Also we will have a e-commerce platform this year, where modest fashion lovers can shop directly the most trending modest fashion pieces with the motto of ‘’ from catwalk to your wardrobe’’ It will be the most international e-commerce with our big international designer network. They will be our supplier this time in our e-commerced platform.

How did you aim to position Think fashion? Is it a website that attracts the attention of the industry or is it a platform that brings together sectoral imagery such as fashion-design, organization?
We are the one who put the ‘’Modest Fashion Week’’ in the fashion literature globally. Think Fashion is the founder of Modest Fashion Week events which starts from Istanbul with Modest Fashion Week in 2016 May. Later on we moved the concept to London and Dubai with London Modest Fashion Week and Dubai Modest Fashion Week in 2017. Our next step Jakarta Modest Fashion Week on July 26-29, 2018.

In the organizations we bring all stakeholders together globally – designers & brands, industry experts, global media buyers, influencers… Having a huge network brings businesses together for sure. We give consultancy to the global companies, we work as an production agency and position Turkey as a production center. International designers in our network started to produce in Turkey from more and more. Basically we connect to dots in the modest fashion industry with a global vision and our aim is always create global and sustainable business relationships.

Could you briefly tell us about your upcoming communication plan as TF? Are we going to see new and creative platforms for fashion design and for the sector?
We are organizing big global events with 5 continents / 100 designers & brands / 5000 + visitors. So it brings directly a strong branding to the Think Fashion and as well as the Modest Fashion Week itself. We got higlighted in New York Times, Washington Post, The Guardian, Vogue, BBC… etc We are well connected with the global media, influencers, fashionistas around the world.

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